A few weeks ago Dove launched its latest campaign with a goal to highlight and promote the beauty within each and every one of us. I love the efforts that Dove is going to to empower women and emphasize that we are all truly more beautiful than we believe. If it was up to me there would be WAY more of this kind of work going on! In regard to this particular social experiment, created by Dove, they gave a group of women a “Beauty-Patch,” which they claimed would enhance their beauty if they kept it on for two weeks. Most of you probably guessed, but the patch was in fact a placebo. However, just by wearing it and thinking that it was working the women in this experiment reported that their confidence grew and they felt more beautiful. Case in point: when a women feels beautiful her self-esteem grows and she is more comfortable in her own skin. Unfortunately far too many of us struggle with seeing our true beauty and often feel anxious and consumed by our appearance. It is thus detrimental that experiments like this continue, no matter how simplistic they are, because they truly help women see that they are beautiful and it’s most important that they, and not anyone else, believe it.
I found that this article “Dove Patches: Beauty Within” did an excellent job summing up the experiment and its results if anyone wants to read more about the campaign!
Besides the fact that I personally enjoyed this campaign and feel that it has a very powerful message I wanted to bring it to everyone’s attention because there has actually been a lot of backlash about the simplicity of the experiment. Many have criticized Dove for thinking that women are “dumb” if they believe that a patch can make them more beautiful. However, I think that if women can find any sort of measure, whether it be a patch, a hat, or whatever the hell they want that makes them feel more beautiful and therefore enables them to lead a more confident life than why not do it? People need to stop being so critical and recognize the big picture that this is about empowering women and reassuring them that they are beautiful and they just need to believe it for themselves. One way I plan on doing this, and I welcome all of you to try this out if you want, is whenever I notice that I am starting to go to a negative place I’m going to take a deep breath and tell myself:
Both on the inside and outside 😉
Great post, Britty! Perhaps the critics overlook the rather primitive process that seems to guide our emotions. If emotions were purely rational, all we would need to do is “think” ourselves through to health in a number of domains.